POP or Point of Purchase printing is the process of printing signage and information for use in retail stores. The name, POP or Point of Purchase, comes from the fact that most of the signage is displayed at the checkout lanes, or cash registers, thus the point of purchase.
It can also be referred to as POS or Point of Sale. POP printing goes beyond just printing the signage. Many times our customers require complex kits to be printed, assembled and shipped directly to the stores.
Because most retail stores are limited to a few hundred to a thousand stores, printing signage for each store can be an expensive process because of the short runs. The Bureau can “gang up” multiple forms onto our widest press, our 6 color KBA 64″ press and maximize the printing while maintaining low costs.
Also, with the purchase of a Nexpress 2500 Digital Full Color Variable Press, The Bureau can print short runs for POP clients that can be customized and/or individualized for each store or region of the store. Imagine the possibilities. Think advertising snow and cold weather in warm climates during the winter is effective? With variable data printing, we can print a fully customized kit for each store, based on the region of the country, name of the store, and any other criteria our clients want to dream up. The possibilities for POP printing are unlimited.
Variable Data Printing has been around for many years. It all started with finding better ways to get names and addresses on a printed piece. From billing statements to postcards, Variable Data Printing has come along way.
Today’s digital devices can take Variable Data Printing beyond names and addresses. Besides being able to produce full color pieces, we can swap images out based upon data in your database. We can customize each piece coming off our digital press, based on information like gender, age, geography, etc.
Adding Fully Color Variable Data Printing to an existing document can dramatically increase response / rentention rates and ultimately help you communicate more effectively with your customers.
Today, Variable Data Printing is far more then names and addresses, its unlocking the power of the imagination and going beyond the static document. The possibilities are limited only to the imagination. Dream it up and we can do it.
Stochastic screening produces high-impact, artifact-free images with greater image fidelity, richer colors, open shadows, sharper texture and finer detail. It eliminates screening moires, rosette patterns, shade stepping and abrupt tone jumps. Stochastic screens absorb light more efficiently, which protects the purity and saturation of colors with better tonal quality.
The Bureau or (Bureau of Engraving, Inc.) has been around since 1898, located in Minneapolis, MN and has excelled in the field of commercial printing. The Bureau is a full service commercial printer able to print up to 64″ work on our printing presses.
With our partnership with Kodak using two Nexpress, Digimaster Prinergy and Insite, we are setting the bar for digital printing and full color variable data printing. The possibilities are limitless, and we know no limits. You dream it up, we will figure out a way to produce it.
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You’ve signed the proofs, inspected the press check and received samples , now all that’s left is to deliver the materials on-time, in perfect condition to the correct location. We feel this final step is as important as the first. Whatever arrangements you require, The Bureau stands ready to fulfill. We guarantee peace of mind.
