What is POP printing?
POP or Point of Purchase printing is the process of printing signage and information for use in retail stores. The name, POP or Point of Purchase, comes from the fact that most of the signage is displayed at the checkout lanes, or cash registers, thus the point of purchase.
It can also be referred to as POS or Point of Sale. POP printing goes beyond just printing the signage. Many times our customers require complex kits to be printed, assembled and shipped directly to the stores.
Because most retail stores are limited to a few hundred to a thousand stores, printing signage for each store can be an expensive process because of the short runs. The Bureau can “gang up” multiple forms onto our widest press, our 6 color KBA 64″ press and maximize the printing while maintaining low costs.
Also, with the purchase of a Nexpress 2500 Digital Full Color Variable Press, The Bureau can print short runs for POP clients that can be customized and/or individualized for each store or region of the store. Imagine the possibilities. Think advertising snow and cold weather in warm climates during the winter is effective? With variable data printing, we can print a fully customized kit for each store, based on the region of the country, name of the store, and any other criteria our clients want to dream up. The possibilities for POP printing are unlimited.
You’ve signed the proofs, inspected the press check and received samples , now all that’s left is to deliver the materials on-time, in perfect condition to the correct location. We feel this final step is as important as the first. Whatever arrangements you require, The Bureau stands ready to fulfill. We guarantee peace of mind.
An intregal part of point-of-purchase / point-of-sale programs is fullfilment. The Bureau will handle all of your kitting and shipping needs under one roof. You maintain more control and greater savings as you experience the peace of mind in knowing your instructions will be followed correctly.
We’ve added to our in-house die-cutting capabilities with the purchase of a Johannisberg Cylinder die-cutter and Clam Shell Die Cutter which can handle sheets up to 29″ by 41″. Best of all, we now have the resources to handle your die-cutting needs in-house which allows us to bring you faster turn-around, tighter quality control, and more competitive pricing.
One of the biggest challenges in the printing industry today, is converting digital files to ready to print plates that maintain the integrity and consistency their creators intend and expect.