What is Variable Data Printing?
Variable Data Printing has been around for many years. It all started with finding better ways to get names and addresses on a printed piece. From billing statements to postcards, Variable Data Printing has come along way.
Today’s digital devices can take Variable Data Printing beyond names and addresses. Besides being able to produce full color pieces, we can swap images out based upon data in your database. We can customize each piece coming off our digital press, based on information like gender, age, geography, etc.
Adding Fully Color Variable Data Printing to an existing document can dramatically increase response / rentention rates and ultimately help you communicate more effectively with your customers.
Today, Variable Data Printing is far more then names and addresses, its unlocking the power of the imagination and going beyond the static document. The possibilities are limited only to the imagination. Dream it up and we can do it.